Thursday, June 21, 2012

NEED HELP: Every little bit counts

If I were panhandling on  a street corner in Denver, that's probably what my scrawled, cardboard sign would say, although I might try to make the message a little more original.

I'm a blogger; not a dreaded blogger I hope, but a blogger nevertheless.

I'm a journalist turned blogger. That means I continue to write about the things I used to cover as a journalist, primarily small business and politics. But in launching a personally branded blog of my own, I allow myself to go beyond the limits of assigned areas of coverage imposed on journalists working for established media outlets.

I have written here, for example, about my five-year bout with colo-rectal cancer.

My being a blogger is the result of the collapse of the newspaper business and other print journalism outlets. The Internet blew down the doors that limited writers' access to those industries, allowing anyone with a computer to become a publisher simply by starting a blog.

I started mine on March 19, 2009, and have achieved some limited success if success can be measured by an average of 550 unique visitors to the blog each month and occassional pickup of my work by Huffington Post Denver. Those pickups also allow readers from around the nation and across the globe to occasionally find my work and comment on it.

I have been seeking sponsors for my blog for about the last 18 months, and display a list of eight individuals and couples on the left side of the blog whom I identify as supporters of small business and the new journalism of the 21st century.

I believe personally branded blogging is a permanent element of the Internet-driven journalism of the 21st century, and if journalism is to survive at all in this century, bloggers, especially journalists independent of any large-media organization, will have to figure out a way to sustain themselves financially through the publication of their blogs.

When I first started asking my readers to sponsor my work, I expected several business friends who had their own firms to step forward to "support small business and 21st century journalism." I planned to list those businesses in a prominent spot at the top, right-side column of the blog, a place traditionally used to display advertising.

That space still remains empty of either sponsors or advertisements. One businessman turned me down flat, reporting through an associate, "No, he did not want to do something like that!"

My blog is political at times and this businessman's political bent leaned far to the right from mine, so I could understand the rejection. But other past business acquaintances also fell silent when asked to support what I was writing, and frankly their rejection was disappointing.

I thought business had an interest in good business reporting, and either my audience was judging my journalism not to be as good as I judged it to be, or my readers who were business owners simply decided investing in my business was not a good business decision for them.

I've learned since going out on my own as a businessman who is trying to make journalism his business product that the market is tough and business decision-making is always a cold calculation of hard fact. Small business owners usually  have few dollars to spend supporting other small businesses; their own bottomline has to come first.

But I'm going to keep writing about small business for as long as I can, and keep trying to find some support among the business community that I write about.

I'm also going to write about the future of journalism and other journalistic small businesses that have evolved from the creative destruction and reconstruction that has occurred in my industry since the Internet began luring readers to screens and away from printed pages.

I think continuing to write about my profession might help it survive, and that eventually small business owners will see the wisdom and value of the work I do.

4 comments:

  1. Very informative and helpful information for me and I like its worthy look. Keep it up!

    Business Directory

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  2. There’s a lot of way for you to build your business and gain possible sponsors. You can use different social networking sites to help you promote your blogs. These include Facebook, Google+, and even Twitter. If you’re interested, you can check info about online marketing on this site:
    http://www.surefiresocial.com/marketing-services/

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  3. Well I, for one, totally agree with what you’re doing in this blog. You’re right when you said that 21st journalism is internet-driven these days, and I think the only thing that separates personal blogs from newspapers is how far they can reach. Perhaps the small businesses you propositioned that turned you down were a little reticent about attaching their names to opinions that they would possibly not share. Nevertheless, as Staci pointed out, there are other ways to get support for your blog, such as social networking. Twitter and Facebook are the most popular choices in this area.

    -- Neil Linnen

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  4. That’s a great list of online strategies that businesses should tap to be able to ensure a successful online campaign. You may also want to add creating video content on the mix to gain followers among Youtube users.

    Glenn Evans

    ReplyDelete